Browse by Journal or Publication Title

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators | Item Type | No Grouping
Number of items: 2.

Wilson, Jonathan A and Liu, Jonathan (2012) From Laconophilia to ‘The Sportan’: Balancing Athletic excellence, Sponsorship, Branding and Career prospects. International Journal of Sport Management and Marketing, 11 (1/2). pp. 125-142. doi:10.1504/IJSMM.2012.045492

Wilson, Jonathan A and Liu, Jonathan (2012) Surrogate Brands-The pull to adopt and create hybrid identities-via sports merchandise. International Journal of Sport Management and Marketing, 11 (3/4). pp. 172-192. doi:10.1504/IJSMM.2012.047131

This list was generated on Wed Dec 4 18:47:14 2024 UTC.

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.