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Dad, Aasim M, Davies, Barry J ORCID: 0000-0002-5198-2046 and Kear, Andrew (2016) 3D Virtual Worlds: Business and Learning Opportunities. International Journal of Advanced Computer Science and Applications, 7 (1). pp. 7-20.
Dad, Aasim M, Davies, Barry J ORCID: 0000-0002-5198-2046 and Rehman, Asma Abdul (2016) 3D Servicescape Model: Atmospheric Qualities of Virtual Reality Retailing. International Journal of Advanced Computer Science and Applications, 7 (2). doi:10.14569/IJACSA.2016.070204#sthash.TjZMref4.dpuf
Dad, Aasim M, Rehman, Asma Abdul, Kear, Andrew and Davies, Barry J ORCID: 0000-0002-5198-2046 (2018) The Effect of Music on Shoppers’ Shopping Behaviour in Virtual Reality Retail Stores: Mediation Analysis. International Journal of Advanced Computer Science and Applications, 9 (1). pp. 135-145. doi:10.14569/IJACSA.2018.090118
Kear, Andrew and Bown, G Robin ORCID: 0000-0001-7793-108X (2015) Emotional Engagement and Active Learning in a Marketing Simulation: A Review and Exploratory Study. International Journal of Advanced Computer Science and Applications, 6 (1). pp. 69-76. doi:10.14569/IJACSA.2015.060110
Kear, Andrew, Bown, G Robin ORCID: 0000-0001-7793-108X and Christidi, Sofia (2013) Debranding in Fantasy Realms: Perceived Marketing Opportunities within the Virtual World. International Journal of Advanced Computer Science and Applications, 4 (8). pp. 111-117. doi:10.14569/IJACSA.2013.040816