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Dad, Aasim M, Davies, Barry J ORCID: 0000-0002-5198-2046 and Kear, Andrew (2016) 3D Virtual Worlds: Business and Learning Opportunities. International Journal of Advanced Computer Science and Applications, 7 (1). pp. 7-20.

Dad, Aasim M, Davies, Barry J ORCID: 0000-0002-5198-2046 and Rehman, Asma Abdul (2016) 3D Servicescape Model: Atmospheric Qualities of Virtual Reality Retailing. International Journal of Advanced Computer Science and Applications, 7 (2). doi:10.14569/IJACSA.2016.070204#sthash.TjZMref4.dpuf

Dad, Aasim M, Rehman, Asma Abdul, Kear, Andrew and Davies, Barry J ORCID: 0000-0002-5198-2046 (2018) The Effect of Music on Shoppers’ Shopping Behaviour in Virtual Reality Retail Stores: Mediation Analysis. International Journal of Advanced Computer Science and Applications, 9 (1). pp. 135-145. doi:10.14569/IJACSA.2018.090118

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Graibeh, Ahmad Mofleh Al, Khan, Saba, Al-Majeed, Salah and Zhang, Shujun ORCID: 0000-0001-5699-2676 (2024) Capability Assessment Framework for Artificial Intelligence and Blockchain Adoption in Public Sector of United Arab Emirates (UAE). International Journal of Advanced Computer Science and Applications, 15 (6). pp. 50-56. doi:10.14569/IJACSA.2024.0150607

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Kear, Andrew and Bown, G Robin ORCID: 0000-0001-7793-108X (2015) Emotional Engagement and Active Learning in a Marketing Simulation: A Review and Exploratory Study. International Journal of Advanced Computer Science and Applications, 6 (1). pp. 69-76. doi:10.14569/IJACSA.2015.060110

Kear, Andrew, Bown, G Robin ORCID: 0000-0001-7793-108X and Christidi, Sofia (2013) Debranding in Fantasy Realms: Perceived Marketing Opportunities within the Virtual World. International Journal of Advanced Computer Science and Applications, 4 (8). pp. 111-117. doi:10.14569/IJACSA.2013.040816