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McIntyre‐Bhatty, Y T and Parker, Don ORCID: 0000-0002-4310-2491 (2011) The Art of War in manufacturing consumer consent. Chinese Management Studies, 5 (4). pp. 450-459. doi:10.1108/17506141111183488

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University Of Gloucestershire

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University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.