Items where Gloucestershire Author is "Marinova, Svetla"

Article

Marinova, Svetla, Cui, Jinhuan, Shiu, Erik and Marinov, Marin A (2013) Impact of customer relationships on brand equity in Chinese retail banking. Journal of Euromarketing, 21 (1). pp. 37-52.

Marinova, Svetla and Marinov, Marin (2010) Buyer-Suppler Relationships in the Latin American Automotive Industry. Akademija MM.

Marinov, Marin, Petrovici, Dan and Marinova, Svetla (2009) Consumer attitudes to advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-92.

Larimo, Jorma, Marinov, Marin and Marinova, Svetla (2006) The Central and Eastern European brewing industry since 1990. British Food Journal, 108 (5). pp. 371-384. doi:10.1108/00070700610661349

Marinova, Svetla, Marinov, Marin A and Yaprak, Attila (2004) Market-seeking motives and market-related promises and actions in foreign direct investment privatization in Central and Eastern Europe. Journal of East-West Business, 10 (1). pp. 7-41. doi:10.1300/J097v10n01_02

Marinov, M, Manrai, A, Manrai, L and Marinova, Svetla (2001) Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe. Journal of Euromarketing, 11 (1). pp. 7-36. doi:10.1300/J037v11n01_02

Book Section

Marinova, Svetla, Child, John and Marinov, Marin (2014) The Role of Home Governments in Outwards Foreign Direct Investment. In: Institutional Impacts on Firm Internationalization. Palgrave Macmillan, pp. 173-189. ISBN 978-1137446336

Marinov, Marin and Marinova, Svetla (2012) The Global Crisis and the World: The Cases of Emerging and Developed Economies. In: Emerging Economies and Firms in the Global Crisis. Palgrave Macmillan, pp. 1-13. ISBN 978-1137277466

Marinova, Svetla, Child, John and Marinov, Marin (2012) Institutional Field for Outward Foreign Direct Investment: A Theoretical Extension? In: Institutional Theory in International Business and Management. Advances in International Management, 25 . Emerald Insight, pp. 233-261. ISBN 9781780529080

Marinova, Svetla, Child, John and Marinov, Marin (2011) Evolution of firm-and country-specific advantages and disadvantages in the process of Chinese firm internationalization. In: Dynamics of Globalization: Location-Specific Advantages or Liabilities of Foreignness? Advances in International Management, 24 . Emerald Group Publishing Limited, Bingley, United Kingdom, pp. 235-269. ISBN 978-0-85724-991-3

Marinov, M and Marinova, Svetla (2001) Foreign Direct Investment in the Emerging Markets of Central and Eastern Europe: Motives and Marketing Strategies. In: Globalization , the Multinational Firm, and Emerging Economies, Advances in International Marketing 10. Elsevier Science, pp. 21-52. ISBN 0-7623-0669-6

Conference or Workshop Item

Marinova, Svetla, Child, John and Marinov, Marin (2010) The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization The Evolution of Country and Firm Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization Introduction. In: Chinese Economic Association (UK/Europe) Conference, July 2010, Oxford.

Book

Gomez Portaleoni, C, Marinova, Svetla, ul Haq, R and Marinov, Marin (2013) Corporate Foresight and Strategic Decisions: Lessons from a European Bank. Palgrave Macmillan. ISBN 978-1137326966

Marinov, Marin and Marinova, Svetla (2013) Emerging Economy Multinationals: Successes and Challenges. Palgrave Macmillan, Basingstoke. ISBN 9781137369406

Marinov, Marin and Marinova, Svetla, eds. (2012) Impacts of Emerging Economies and Firms on International Business. Palgrave Macmillan. ISBN 978-1137032539

Marinov, Marin and Marinova, Svetla (2012) Emerging Economies and Firms in the Global Crisis. Palgrave Macmillan. ISBN 978-1137277466

Marinov, Marin and Marinova, Svetla (2011) Internationalization of Emerging Economies and Firms. Palgrave Macmillan. ISBN 978-0230348332

Marinov, Marin and Marinova, Svetla, eds. (2011) The Changing Nature of Doing Business in Transition Economies. Palgrave Macmillan. ISBN 9780230516175