Items where Gloucestershire Author is "Vrontis, Demetris"

Article

Leonidou, Erasmia, Christofi, Michael, Vrontis, Demetris and Thrassou, Alkis (2020) An Integrative Framework of Stakeholder Engagement for Innovation Management and Entrepreneurship Development. Journal of Business Research, 119. pp. 245-258. doi:10.1016/j.jbusres.2018.11.054

Thrassou, Alkis, Santoro, Gabriele, Leonidou, Erasmia, Vrontis, Demetris and Christofi, Michael (2020) Emotional intelligence and perceived negative emotions in intercultural service encounters. European Business Review, 32 (3). pp. 359-381. doi:10.1108/EBR-04-2019-0059

Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia and Thrassou, Alkis (2018) Customer engagement through choice in cause-related marketing. International Marketing Review. doi:10.1108/IMR-04-2018-0133

Sefiani, Yassine, Davies, Barry J ORCID: 0000-0002-5198-2046, Bown, Robin ORCID: 0000-0001-7793-108X, Kite, Neilson, Vrontis, Demetris and Tsoukatos, Evangelos (2018) Performance of SMEs in Tangier: the interface of networking and 'wasta'. EuroMed Journal of Business, 13 (1). pp. 20-43. doi:10.1108/emjb-06-2016-0016

Vrontis, Demetris, Thrassou, Alkis and Amirkhanpour, Monaliz (2017) B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies. Technological Forecasting & Social Change, 124. pp. 271-282. doi:10.1016/j.techfore.2016.10.064

Christofi, Michael, Leonidou, Erasmia and Vrontis, Demetris (2017) Marketing research on mergers and acquisitions: a systematic review and future directions. International Marketing Review, 34 (5). pp. 629-651. doi:10.1108/imr-03-2015-0100

Christofi, Michael, Vrontis, Demetris and Leonidou, Erasmia (2014) Product innovation and cause-related marketing success. Marketing Intelligence and Planning, 32 (2). pp. 174-189. doi:10.1108/MIP-10-2012-0108

Kaufmann, Hans Ruediger, Tsangari, Haritini and Vrontis, Demetris (2012) Innovation of European SMEs: Mission not yet completed. Economic Research/Ekonomska Istrazivanj, 25 (2). pp. 333-360.

Rossi, Matteo, Vrontis, Demetris and Thrassou, Alkis (2012) Wine business in a changing competitive environment â strategic and financial choices of Campania wine firms. International Journal of Business and Globalisation, 8 (1). p. 112. doi:10.1504/IJBG.2012.043975

Singh, Satyendra, Vrontis, Demetris and Thrassou, Alkis (2011) Green Marketing and Consumer Behavior: The Case of Gasoline Products. Journal of Transnational Management, 16 (2). pp. 84-106. doi:10.1080/15475778.2011.571635

Altintas, M H, Vrontis, Demetris and Kaufmann, R (2011) Internationalization, Market Forces and Domestic Sectoral Institutionalization. European Business Review, 23 SRC (2). pp. 215-235. doi:10.1108/09555341111111228

Vrontis, Demetris, Thrassou, Alkis and Rossi, Matteo (2011) Italian wine firms: strategic branding and financial performance. International Journal of Organizational Analysis, 19 (4). pp. 288-304. doi:10.1108/19348831111173423

Bengoa Sanchez, D, Kaufmann, H R and Vrontis, Demetris (2011) A New Organisational Memory for Cross-Cultural Knowledge Management. Journal of Cross Cultural Management, 19 (3). pp. 336-351. doi:10.1108/13527601211247080

Vrontis, Demetris and Thrassou, Alkis (2011) The Renaissance of Commandaria-A Strategic Branding Prescriptive Analysis. Journal for Global Business Advancement, 4 (4). pp. 302-316. doi:10.1504/JGBA.2011.043522

Tsoukatos, Evangelos, Thrassou, Alkis, Vrontis, Demetris and Kotabe, Masaaki (2011) Towards a marketing communications model for small political parties. Cross Cultural Management: An International Journal, 18 (3). pp. 263-292. doi:10.1108/13527601111152824

Vrontis, Demetris, Thrassou, Alkis and Czinkota, Michael R (2011) Wine marketing: A framework for consumer-centred planning. Journal of Brand Management, 18 (4-5). pp. 245-263. doi:10.1057/bm.2010.39

Altintas, H, Gursakal, N, Kaufmann, H R, Vrontis, Demetris and Isin, F B (2010) Always-On Mobile Phone Behavior, Impulsive and Postmodern Consumers: An Empirical Analysis on Turkish Consumers. International Journal of Technology Marketing, 5 (4). pp. 328-344. doi:10.1504/IJTMKT.2010.039735

Demetriou, Marlen, Papasolomou, Ioanna and Vrontis, Demetris (2010) Cause Related Marketing: Building the Corporate Image Whilst Supporting Worthwhile Causes. Journal of Brand Management. pp. 266-278.

Vrontis, Demetris, Thrassou, Alkis and Razali, Mat Zin. (2010) Internal Marketing as an Agent of Change-Implementing a New Human Resource Information System for Malaysian Airlines. Journal of General Management, 36 (1). pp. 21-41.

Paliwoda, Stanley J, Vrontis, Demetris, Thrassou, Alkis and Lamprianou, Iasonas (2009) International marketing adaptation versus standardisation of multinational companies. International Marketing Review, 26 (4/5). pp. 477-500. doi:10.1108/02651330910971995

Thrassou, Alkis and Vrontis, Demetris (2009) A New Consumer Relationship Model: The Marketing Communications Application. Journal of Promotion Management, 15 (4). pp. 499-521. doi:10.1080/10496490903281270

Thrassou, Alkis, Vrontis, Demetris and McDonald, Malcolm H (2009) A marketing communications framework for small political parties in developed countries. Marketing Intelligence and Planning, 27 (2). pp. 268-292. doi:10.1108/02634500910945020

Vrontis, Demetris and Paliwoda, Stanley J (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159. doi:10.1057/bm.2008.1

Vrontis, Demetris and Kogetsidis, Harry (2008) Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus. Journal for International Business and Entrepreneurship Development, 3 (3/4). p. 188. doi:10.1504/JIBED.2008.019156

Thrassou, Alkis and Vrontis, Demetris (2008) International strategic marketing of small construction consultancy firms: the case of Cypriot firms. International Journal of Entrepreneurship and Small Business, 6 (2). p. 296. doi:10.1504/IJESB.2008.018634

Thrassou, Alkis and Vrontis, Demetris (2008) Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services. International Journal of Internet Marketing and Advertising, 4 (2/3). p. 241. doi:10.1504/IJIMA.2008.017024

Vrontis, Demetris, Ktoridou, Despo and Papadamou, Yioula (2008) Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus. Journal of Website Promotion, 2 (3/4). pp. 125-139. doi:10.1080/15533610802174995

Vrontis, Demetris and Pavlou, Pavlos (2008) The external environment and its effect on strategic marketing planning: a case study for McDonald's. Journal for International Business and Entrepreneurship Development, 3 (3/4). p. 289. doi:10.1504/JIBED.2008.019163

Vrontis, Demetris, Susanti, Andriani and Papasolomou, Ioanna (2008) The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia. Journal for Global Business Advancement, 1 (4). p. 422. doi:10.1504/JGBA.2008.019939

Thrassou, Alkis, Vrontis, Demetris and Ho, Ching Wei (2008) The marketing implications of the 'undesired self'; the case of Chinese Y-generation. Journal for Global Business Advancement, 1 (4). p. 390. doi:10.1504/JGBA.2008.019937

Book Section

Bakeer, Ali and Wynn, Martin G ORCID: 0000-0001-7619-6079 (2014) Towards a Conceptual Model for E-business Deployment in Libyan Universities (A Case Study of Misurata University). In: 7th Annual Conference of the EuroMed Academy of Business: the Future of Entrepreneurship. EuroMed Press, pp. 183-197. ISBN 9789963711277

Vrontis, Demetris and Melanthiou, Yioula (2012) Assessing Website Effectiveness of Airline Companies. In: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. Idea Group, pp. 12-24. ISBN 978-1-4666-1861-9