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Singh, Jyothsna A., Wang, Xian Lily and Ward, Philippa ORCID: 0000-0002-4971-8908 (2019) Conceptualizing emotional labour, interaction quality and service continuity connections. In: The 12th Annual EUROMED Aacademy of Business (ΕΜΑΒ) Conference, 18-20 Sept, Thessaloniki, Greece. (Unpublished)
Huo, Yan and Wang, Xian Lily (2014) Key Factors impeding ethical consumption behaviour: an exploratory study in a Chinese context. In: 2nd International Conference on Contemporary Marketing Issues (ICCMI), June 18-20, 2014, Athens, Greece. (Unpublished)
Wang, Xian Lily and Cheng, Ranis (2010) Critical dimensions of perceived service quality within the Hong Kong retail banking sector. In: The European Institute of Retailing and Services Studies Conference, 2 - 5 July 2010, Istanbul, Turkey. (Unpublished)
Wang, Xian Lily, Davies, Barry J ORCID: 0000-0002-5198-2046 and Williams, Christine (2009) The critical determinants of service quality, importance and effects-a study in China. Journal of Retail Marketing Management Research, 2 (1). pp. 95-121.
Wang, Xian (2007) Conceptualizing service quality amongst Chinese customers of retail banking. PhD thesis, University of Gloucestershire.