Items where Gloucestershire Author is "Wilson, Jonathan"

Article

Wilson, Jonathan A and Hollensen, Svend (2013) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management, 14 (1). pp. 67-94. doi:10.1504/IJBPM.2013.050588

Wilson, Jonathan A and Liu, Jonathan (2012) From Laconophilia to ‘The Sportan’: Balancing Athletic excellence, Sponsorship, Branding and Career prospects. International Journal of Sport Management and Marketing, 11 (1/2). pp. 125-142. doi:10.1504/IJSMM.2012.045492

Wilson, Jonathan A (2012) Islamic Leadership: Bedouins in the Boardroom and profiting form Prophet Hood - Lessons from John Adair. TMC Academic Journal, 6 (2). pp. 48-62.

Wilson, Jonathan A and Liu, Jonathan (2012) Surrogate Brands-The pull to adopt and create hybrid identities-via sports merchandise. International Journal of Sport Management and Marketing, 11 (3/4). pp. 172-192. doi:10.1504/IJSMM.2012.047131

Wilson, Jonathan A and Morgan, Joseph E (2011) Friends or Freeloaders? Encouraging Brand Conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676.

Wilson, Jonathan A (2011) The Legacy of Islamic Persia and Refining Public Relations processes. Iranian National Public Relations Day Commemorative Journal.

Wilson, Jonathan A (2011) New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation. Journal of Brand Management, 19 (2). pp. 91-111. doi:10.1057/bm.2011.7

Wilson, Jonathan A (2011) Refining Islamic Scholarship-through harmonizing with postmodern social sciences. Ulum Islamiyyah Journal, 7. 3-10SRC.

Wilson, Jonathan A and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions andhalal. Journal of Islamic Marketing, 2 (1). pp. 28-42. doi:10.1108/17590831111115222

Liu, Jonathan and Wilson, Jonathan A (2011) The impact of Culture and Religion on Leadership and Management Training: A Comparison of Three Continents. Journal Pengurusan, 33. pp. 29-36.

Wilson, Jonathan A (2010) When in Britain, do as the British do: if anyone knows what that means. Multicultural Education and Technology Journal, 4 (4). pp. 220-233. doi:10.1108/17504971011087522

Wilson, Jonathan A and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. doi:10.1108/17590831011055905

Wilson, Jonathan A and Liu, Jonathan (2010) Shaping theHalalinto a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. doi:10.1108/17590831011055851

Wilson, Jonathan A (2009) Getting the best out of your students through cultural appreciation - Multiculturalism in a 'British' university business classroom setting. Compass Learning and Teaching Journal (1).

Wilson, Jonathan A and Liu, Jonathan (2009) The Pinocchio Effect’ – when managing the Brand Creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58.