Items where Gloucestershire Author is "Melanthiou, Yioula"

Vrontis, Demetris and Melanthiou, Yioula (2012) Assessing Website Effectiveness of Airline Companies. In: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. Idea Group, pp. 12-24. ISBN 978-1-4666-1861-9

Papasolomou, Ioanna and Melanthiou, Yioula (2012) Social Media: Marketing Public Relations’ New Best Friend. Journal of Promotion Management, 18 (3). pp. 319-328. doi:10.1080/10496491.2012.696458

Melanthiou, Yioula and Fantis, Sophia (2010) Using social networks as a promotional tool for higher education institutions. International Journal of Technology Marketing, 5 (4). p. 303. doi:10.1504/IJTMKT.2010.039733