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Kear, Andrew, Bown, G Robin ORCID: 0000-0001-7793-108X and Christidi, Sofia
(2013)
Debranding in Fantasy Realms: Perceived Marketing Opportunities within the Virtual World.
International Journal of Advanced Computer Science and Applications, 4 (8).
pp. 111-117.
doi:10.14569/IJACSA.2013.040816