Automotive IT: a new model for cross-functional collaboration in the German automotive industry

Kirschner, Florian (2019) Automotive IT: a new model for cross-functional collaboration in the German automotive industry. DBA thesis, University of Gloucestershire. doi:10.46289/BUSE0195

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The contribution of this research is to advance the development of automotive IT innovations using the example of the German automotive industry. The idea of automotive IT is to connect the automobile with onboard car technology combined with the provision of an offboard component; an IT platform with connection to third parties to enhance the driving experience. This change in automotive engineering is leading to significant efforts in interdisciplinary and cross-company collaboration to stimulate technological innovation. Despite the ongoing discussions about the increasing influence of IT in our digitalised economy and outsourcing for product differentiation motives, there is little in existing literature that studies how to collaborate in this context. This research explores how to collaborate, to improve the use of key technologies for automobiles and thus enhance the core competencies of an automobile manufacturer by providing IT expertise to enrich the car functionalities. Using a qualitative case study, a new collaboration model between engineers, IT professionals and IT service providers as outsourcing partners for automotive IT is developed. Through interview analysis that complements a detailed literature review, an overarching collaboration cycle is constructed. This framework for good behaviour, performance and productivity is based on four fields of competence in automotive IT, encompassing five responsibilities, and linked by seven action cycles. Each cycle consists of four action fields to continuously improve the interaction between all team members for a mutual exchange of practical activities. Further, a validation of the proposed model was performed using the Kanban Maturity Model. The practical benefit and the expected maturity level were assessed as consistently positive. The study is aimed equally at science and practice, as it complements the existing literature on collaboration in an industrial setting with increasing influence of IT for the product. It provides the basis for further research and is also useful for practitioners, reflecting IT as an accelerator for the increasing digitalisation of products.

Item Type: Thesis (DBA)
Thesis Advisors:
Thesis AdvisorEmailURL
Uncontrolled Keywords: Automotive IT; Germany
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2350.8 Large industry, Factory system, Big business
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 22 Jul 2021 12:00
Last Modified: 01 Aug 2023 12:44

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