Building a Customer Profitability System based on OLAP technology

Wynn, Martin G ORCID: 0000-0001-7619-6079 and Flower, Robin (1998) Building a Customer Profitability System based on OLAP technology. In: Customer Profitability: FMCG, February 24th/25th, 1998, London. (Unpublished)

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Pubs - Wynn Flower Customer Profitability from OLAP Vision in Business 1998 London.pdf - Accepted Version
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Understanding customer profitability in the highly competitive long alcoholic drinks market was key to the successful growth of HP Bulmer's market share in the 1990s. Developing an effective customer profitability system presents significant challenges in bringing together a range of different cost elements for each customer, and setting them against revenues gained. In addition, the system developed at Bulmers used new online analytical processing (OPAP) technology to provide multi-dimensional views of profitability data. This presentation outlines the background, challenges and results of this pioneering project.

Item Type: Conference or Workshop Item (Speech)
Additional Information: Distributed to conference attendees as Conference support materials.
Uncontrolled Keywords: OLAP technology
Subjects: T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Martin Wynn
Date Deposited: 03 Sep 2020 12:20
Last Modified: 31 Aug 2023 08:01

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