Crowdsourcing corporate sustainability strategies

Jones, Peter ORCID: 0000-0002-9566-9393, Comfort, Daphne and Hillier, David (2013) Crowdsourcing corporate sustainability strategies. International Journal of Business and Globalisation, 10 (3). pp. 345-356. doi:10.1504/IJBG.2013.052993

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This paper provides cameo case studies of the way in which two large companies namely, J. Sainsbury and Unilever, have employed crowdsourcing to review and develop their corporate sustainability strategies and it offers some wider reflections on this process. The paper begins with an outline of the characteristics of crowdsourcing and this is followed by a discussion of the concept of sustainability. The empirical material for the paper is drawn from the reports the two companies posted on the internet about the crowdsourcing exercises they conducted during 2012. The findings reveal that the exercises conducted by the two companies attracted wide range of constructive comments and produced range of recommendations designed to enhance their existing corporate sustainability strategies. While crowdsourcing offers a number of attractions to companies looking to review and develop sustainability strategies it is not without its problems.

Item Type: Article
Article Type: Article
Additional Information: This article also appears as Chapter 39 Crowdsourcing Corporate Sustainability Strategies (pages 767-779) in the book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (2018) DOI: 10.4018/978-1-5225-5187-4.ch039
Uncontrolled Keywords: Crowdsourcing, corporate social responsibility, transnational corporations, business ethics
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 22 May 2014 14:20
Last Modified: 05 Aug 2023 13:10

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