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Davis, Charlotte and Mills, Claire D 
ORCID: 0000-0003-4156-4593
(2019)
Use of the ‘Selfie’ with 11-16 year old girls.
In: Circle Conference: 16th International Conference for Consumer Behaviour and Retailing Research, 25-26 April, University of Gloucestershire.
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6798 - 6799 Mills (2019) Circle Conference 16th International Conference for Consumer Behaviour and Retailing Research.pdf - Published Version Available under License All Rights Reserved. Download (1MB) | Preview |
Abstract
Introduction: Society places great emphasis on body image (BI) and what we look like. In particuilar, young girls are now more exposed to unattainable BI due to social media (SM), although little is known about how SM and more importantly the use of SM sites impacts their opinions. Due to this ever-growing digital platform, we now live in the age of the ‘selfie’, a fast self-portrait that can be immediately distributed to the instant community and now become, for some girls, part of their daily routine. Therefore this study aimed to investigate 11-16-year-old girls’ usage of SM and the considerations that are taken in order to produce and post their desired ‘selfie’. Methods: (n = 75) female participants aged between 11-16 years of age from 2 different schools differing in area and background were recruited and ethical clearance granted from Research Ethics Panel. A non-pre-validated questionnaire was designed using Likert scales to investigate the use of a selfie and its effect on BI. Results: Findings indicated that 64% of individuals said they take ‘selfies’ ‘Often’ or Very Often’ on a daily basis. 68% of participants said that they also take more than one ‘selfie’ before picking the best to upload. Participants (n = 50, 66%) claimed to spend time altering their images with filters or lighting by up to 30 minutes, however (n = 24, 33.3%) spent from 30-90+ minutes. Sunday was found to be the most popular day for posting, although, Friday between 7pm-8pm, (n = 33, 44%) indicated that they posted their selfies at this time. Conclusion: A huge part of today’s SM is the importance placed upon the ‘selfie’ and more importantly taking the ‘perfect selfie’. Taking multiple photos, altering images and the times of posting are key elements in the ‘perfect selfie’ process.
| Item Type: | Conference or Workshop Item (Poster) |
|---|---|
| Uncontrolled Keywords: | Selfie; Body Image; Social Media; Young Girls; Posting |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure > GV557 Sports H Social Sciences > HM Sociology |
| Divisions: | Schools and Research Institutes > School of Education and Science |
| Research Priority Areas: | Health, Life Sciences, Sport and Wellbeing |
| Depositing User: | Claire Mills |
| Date Deposited: | 07 May 2019 09:52 |
| Last Modified: | 31 Aug 2023 09:08 |
| URI: | https://eprints.glos.ac.uk/id/eprint/6798 |
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