Applying Stories of the Environment to Business: What Business People Can Learn From the Virtues in Environmental Narratives

Dawson, David ORCID: 0000-0002-4994-6169 (2005) Applying Stories of the Environment to Business: What Business People Can Learn From the Virtues in Environmental Narratives. Journal of Business Ethics, 58 (1-3). pp. 37-49. doi:10.1007/s10551-005-1382-y

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Abstract

The use of narrative to communicate and convey particular points of view in society has increasingly become the focus of academic attention in recent years. In particular, MacIntyre. (1985, 1988, 1990, 1999) has paid attention to the role of narrative in the conflict between different traditions when developing his virtue approach to ethics. Whilst there has been continued debate about the application of virtue approaches, some arguing that it is incompatible with business, I disagree and have already argued for a form of virtue that will focus business on society’s needs rather than better business itself. Here I continue to develop the argument in two ways. First, I will explore the predominant business narrative and offer some comment on the ‘virtues’ that it promotes. However, rather than accepting this narrative, I want to challenge it with a narrative from the environmental tradition. I consider how adopting the virtues promoted by an environmental narrative it would shape business practices and challenge current business conventions. As a second step, I will focus on how we can change managers’ perceptions of business to reflect these environmentally based virtues.

Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	Ethics, Economic Growth, Management
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD60 Social responsibility in business H Social Sciences > HF Commerce > HF5001 Business > HF5387 Business Ethics
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Matt Durant
Date Deposited:	30 Apr 2014 08:23
Last Modified:	07 Aug 2023 15:44
URI:	https://eprints.glos.ac.uk/id/eprint/573

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