The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry

Ozuem, Wilson ORCID: https://orcid.org/0000-0002-0337-1419 and Stokinger, Ellen (2016) The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry. In: Competitive Social Media Marketing Strategies. Mission . IGI Global, Hershey, PA, pp. 235-258. ISBN 9781466697768

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Item Type:	Book Section
Additional Information:	Chapter 12
Uncontrolled Keywords:	Marketing
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Susan Turner
Date Deposited:	16 Feb 2017 15:45
Last Modified:	05 Aug 2023 11:39
URI:	https://eprints.glos.ac.uk/id/eprint/4345

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