From E-Commerce to E-Business at HP Bulmer: Pioneering technologies in the drinks industry

Wynn, Martin G ORCID: 0000-0001-7619-6079 (2000) From E-Commerce to E-Business at HP Bulmer: Pioneering technologies in the drinks industry. Virtual Business, 4 (9). pp. 18-21.

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Abstract

The advent of a corporate intranet in leading beer and cider-makers HP Bulmer changed the way the company as a whole looked at business transactions. HP Bulmer, already an early adopter in the ebusiness technology arena, realised the huge potential of web technology in business-to-business trading

Item Type: Article
Article Type: Article
Subjects: T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Martin Wynn
Date Deposited: 23 Jan 2017 12:30
Last Modified: 31 Aug 2023 08:01
URI: https://eprints.glos.ac.uk/id/eprint/4273

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