Social enterprises with environmental objectives: saving traditional orchards in England and Germany

Keech, Daniel ORCID: 0000-0003-4112-9030 (2017) Social enterprises with environmental objectives: saving traditional orchards in England and Germany. Geographical Journal, 183 (2). pp. 164-174. doi:10.1111/geoj.12201

Text (Peer reviewed version)
Social enterprises with environmental objectives saving traditional orchards in England and Germany.pdf - Accepted Version
Available under License All Rights Reserved.

Download (530kB) | Preview


Social enterprises (SE) re-invest their profits towards a social mission. They have proliferated as post-industrial economies try to meet social need with limited state funding. Scholarship has expanded accordingly, although SEs with primarily environmental objectives have been neglected. This article examines how SEs, in regions noted for wildlife-rich orchards, fund nature conservation by marketing juice and/or cider, thereby attempting to revive economic possibilities for this traditional land use. A common thread between the SEs is their initiation by conservation organisations, and it is possible to group them within models of market intervention. Three models in particular are examined that reveal different approaches and success in orchard conservation. SE scholarship is marked by a wealth of case studies, and to avoid simply adding to this richness, the paper revisits Jen Beckert’s ideas on the social order of markets. His theory that actors strive for stability through forms of co-ordination in dynamic market ‘fields’ is applied to SEs aiming to produce positive conservation outcomes – or environmental order – from their market interventions. Within limits, social order advances understanding of environmental SE by identifying the multiple challenges they juggle, and revealing the environmental outcomes of SE engagement in markets.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Orchards; Social enterprise; Biodiversity; Jens Beckert; REF2021
Subjects: S Agriculture > S Agriculture (General) > S560 Farm Economics
S Agriculture > S Agriculture (General) > S589.75 Agriculture and the environment
Divisions: Schools and Research Institutes > Countryside and Community Research Institute
Research Priority Areas: Place, Environment and Community
Depositing User: Eloise Fresnay
Date Deposited: 03 Oct 2016 11:02
Last Modified: 04 Feb 2022 10:02

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.