Cultural Differences in Values as Self-Guides

Cheung, W.-Y., Maio, G. R., Rees, Kerry J, Kamble, S. and Mane, S. (2016) Cultural Differences in Values as Self-Guides. Personality and Social Psychology Bulletin, 42 (6). pp. 769-781. doi:10.1177/0146167216643932

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Three studies tested whether individualism-collectivism moderates the extent to which values are endorsed as ideal self-guides and ought self-guides, and the consequences for regulatory focus and emotion. Across Studies 1 and 2, individualists endorsed values that are relatively central to the self as stronger ideals than oughts, whereas collectivists endorsed them as ideals and oughts to a similar degree. Study 2 found that individualists justified central values using reasons that were more promotion focused than prevention focused, whereas collectivists used similar amount of prevention-focused and promotion-focused reasons. In Study 3, individualists felt more dejected after violating a central (vs. peripheral) value and more agitated after violating a peripheral (vs. central) value. Collectivists felt a similar amount of dejection regardless of values centrality and more agitation after violating central (vs. peripheral) values. Overall, culture has important implications for how we regulate values that are central or peripheral to our self-concept.

Item Type: Article
Article Type: Article
Additional Information: Non commercial use only
Uncontrolled Keywords: Culture, values, self-guide, regulatory focus, affect; REF2021
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Schools and Research Institutes > School of Natural, Social and Sports Sciences > Psychological Sciences
Research Priority Areas: Health, Life Sciences, Sport and Wellbeing
Depositing User: Susan Turner
Date Deposited: 02 Aug 2016 12:07
Last Modified: 04 Feb 2022 09:46

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