E-Business In the University Sector: A Case Study From Libya

Bakeer, Ali and Wynn, Martin G ORCID: 0000-0001-7619-6079 (2015) E-Business In the University Sector: A Case Study From Libya. Marketing Review, 15 (4). pp. 465-481. doi:10.1362/146934715X14503490536064

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E-business has often been linked with the sales and marketing functions of an organisation, and how they have changed with the advent of the Internet. E-business, however, now affects a range of processes in many organisations, and the associated technologies are often more than just using the Internet. This article explores this broader application of e-business in the context of the university sector in Libya, focusing on Misurata University as the main case study. It examines the current and potential uses of e-business, and assesses the barriers to its wider use and successful deployment. Existing models that assess e-business in organisations are reviewed, and a new model is developed to better gauge the current situation at process level in Libyan universities. This model is aimed to be applied and developed at other Libyan universities, to act as a framework for progressing the operational implementation of e-business in these organisations.

Item Type: Article
Article Type: Article
Additional Information: Date discrepancy: the cover date is 1st Dec 2015, however publication was delayed until Spring 2016 (approximately 31st March 2016). When citing use 2015 as the publication year.
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication
T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Martin Wynn
Date Deposited: 26 Apr 2016 10:39
Last Modified: 31 Aug 2023 08:01
URI: https://eprints.glos.ac.uk/id/eprint/3395

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