An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry

Wieland, Jürgen (2015) An Investigation of Price and Product Policy Interdependencies in Marketing Mix Management for the German Foundry Industry. DBA thesis, University of Gloucestershire.

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Abstract

See Abstract above

Item Type:	Thesis (DBA)
Thesis Advisors:	Thesis Advisor Email URL Vignali, Claudio cvignali@glos.ac.uk https://www.glos.ac.uk/staff/profile/claudio-vignali/ Ryding, Daniella dryding@glos.ac.uk UNSPECIFIED
Uncontrolled Keywords:	Marketing mix, German foundry industry,
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2340.8 Small and Medium-sized businesses, artisans, handcrafts, trades H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Susan Turner
Date Deposited:	21 Mar 2016 15:09
Last Modified:	02 Aug 2023 08:32
URI:	https://eprints.glos.ac.uk/id/eprint/3271

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