Logo design for local cloth weaving products in Mahasarakham Province, Thailand

Tiwasing, Wichanat and Hapeshi, Kevin (2015) Logo design for local cloth weaving products in Mahasarakham Province, Thailand. In: Proceedings of Business and Social Sciences Research Conference 10 - 11 December 2015. World Business Institute (WBI), Melbourne. ISBN 978-1-922069-90-0

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Abstract

This research aimed to raise a product brand (Underwood, Klein, and Burke, 2001) for cloth weaving commodities in Mahasarakham province, using the case study of Baannongkaen, village 4th, Lao sub-district, Kosumpisai district in order to promote the sale and marketing strategy, create a packaging design for products of the commodities. Fifteen logo designs were created by students studying for a degree in Graphic Design in The Department of Creative Arts, Faculty of Architecture Urban Design and Creative Arts, Mahasarakham University. The research tool was a questionnaire containing rating scales for logo designs. The participant sample was 200 people in the Mahasarakham province. The results of this study found that the most preferred logos was based on a traditional ‘tree’ design with leaf detail, and colours that reflected the style and tradition of the target textile products.

Item Type:	Book Section
Uncontrolled Keywords:	Logo, Design, Thailand, Textiles
Subjects:	H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Susan Turner
Date Deposited:	27 Jan 2016 16:12
Last Modified:	31 Aug 2023 08:01
URI:	https://eprints.glos.ac.uk/id/eprint/3042

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