Strategic capability through business intelligence applications

Brinkmann, Daniel (2015) Strategic capability through business intelligence applications. DBA thesis, University of Gloucestershire.

DBA_Research_Thesis_Daniel_Brinkmann_s1014501_Redacted for signature only.pdf - Accepted Version
Available under License All Rights Reserved.

Download (6MB) | Preview


This thesis analyzes the potential strategic capability that can be improved from the deployment of business intelligence (BI) applications. AOK Niedersachsen (AOKN), a German health insurance company in the north of Germany (Lower-Saxony), is used as the case study for primary qualitative research and analysis. For many years, information and data have been considered even “factors of production” for companies; but data and information have become more complex, requiring processing and structural analysis to get the needed transparency in the company. Data from different operational sources must be extracted and structured to provide information for management accounting employees, top management, and end-users throughout an organization. In the healthcare industry, BI systems have played a crucial role for decades. For organizations such as AOKN, the application of BI tools and technologies can create and support sustainable capability. Several research questions are answered in this thesis through structured one-to-one interviews with different AOKN employees, and the resulting analysis of interview data. A qualitative approach to this case study is used, allowing the researcher to get in-depth information about a specific context. When case studies are conducted, the one-to-one interview is considered to be an optimal instrument and a significant source of evidence. BI technologies and tools are classified within an appropriate conceptual framework which integrates the complex BI demands and structures of AOKN, identifying different components as part of the framework - systems infrastructure, data provision, reporting, and information receiver. The framework is further enhanced by four factors of a competitive advantage model drawn from existing literature to develop capabilities. The use and integration of BI technologies and tools in the strategy development process are then analyzed. Different BI tools, that have an important function during the whole strategy process, are recommended for each strategy phase. The final area of research examines the possible addition of new functions and solutions to current BI technologies and tools to enhance the potential of these systems in gaining capabilities. Research findings encompass system access, report characteristics, and BI end users profiles and capabilities. To this end, a structured model gives examples of practical AOKN BI projects that have generated strategic capabilities for the organization. At the end, the conclusion chapter stresses the needs of contribution to knowledge (theory and practice).

Item Type: Thesis (DBA)
Thesis Advisors:
Thesis AdvisorEmailURL
Additional Information: Doctorate in Business Administration
Uncontrolled Keywords: Business intelligence applications; Healthcare industry, Germany
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58 Organizational behavior, change and effectiveness. Corporate culture
H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User: Susan Turner
Date Deposited: 23 Oct 2015 09:36
Last Modified: 02 Aug 2023 08:27

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.