An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election

Dermody, Janine ORCID: 0000-0002-0399-398X and Scullion, R. (2001) An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election. Journal of Marketing Management, 17 (9/10). pp. 969-987. doi:10.1362/026725701323366700

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Item Type:	Article
Subjects:	J Political Science > JN Political institutions (Europe) J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Depositing User:	EPrints Services
Date Deposited:	06 Mar 2014 11:04
Last Modified:	01 Aug 2021 21:27
URI:	https://eprints.glos.ac.uk/id/eprint/262

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