The phenomenon of information technology for small community-based businesses

Raj, Razaq and Rashid, Tahir (2009) The phenomenon of information technology for small community-based businesses. International Journal of Entrepreneurship and Small Business, 8 (4). p. 473. doi:10.1504/IJESB.2009.025693

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The information technology phenomenon has become a feature of most small businesses. Over the last few decades, small businesses have played a major part in UK economy and in local communities. Companies can now reach consumers almost anywhere in the world at a very low cost, while consumers can easily find product and company information. This paper investigates and explores the reasons why Afro-Caribbean and Asian communities in the UK lack skills and knowledge in the use of information technology. It uncovers and explores their business development prospects for the 21st century. The data were collected from a sample of 12 organisations, representing various communities across UK. The results indicate that most small community organisations predict the future with information technology. They feel it necessary to establish continuity, attract a wider audience and bring revenue to their events. With over 10 million home internet users throughout the UK, it is vital to have an effective communication tool with fully trained individuals.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: regional development; information technology; communication; small businesses; events; festivals; Afro-Caribbean community; Asian community; UK; United Kingdom; small community organisations; internet; communications.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 11 May 2015 14:50
Last Modified: 07 Aug 2023 15:14

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