Selling cities: promoting new images for meetings tourism

Hall, Tim R, Bradley, Andrew and Harrison, M. (2002) Selling cities: promoting new images for meetings tourism. Cities, 19 (1). pp. 61-70. doi:10.1016/S0264-2751(01)00046-4

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Abstract

This paper investigates two related areas, namely the importance of urban image to location decision-making processes and the extent to which provincial former industrial cities in the UK have overcome past images. These cities are amongst the most active in pursuing the meetings industry through their urban regeneration strategies. The survey evidence strongly suggests that the selected towns and cities had been successful in transforming their externally perceived images, although towns and cities with weak images in the past still tend to have weak images, whereas cities with strong industrial images in the past, which have undergone extensive regeneration, have strong, rejuvenated images. Additionally, image is important in the location decision-making processes of meetings organisers, though not as important as other factors. This paper demonstrates that a more nuanced understanding of the relationship between place promotion, urban image and urban development can be achieved.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Place; Promotion; Urban image; Urban development
Divisions: Schools and Research Institutes > Gloucestershire Business School > Marketing, Events, Hospitality and Tourism
Research Priority Areas: Applied Business & Technology
Depositing User: EPrints Services
Date Deposited: 06 Mar 2014 11:04
Last Modified: 24 Nov 2021 13:57
URI: https://eprints.glos.ac.uk/id/eprint/219

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