When in Britain, do as the British do: if anyone knows what that means

Wilson, Jonathan A (2010) When in Britain, do as the British do: if anyone knows what that means. Multicultural Education and Technology Journal, 4 (4). pp. 220-233. doi:10.1108/17504971011087522

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Abstract

Purpose – Multiculturalism and diversity are both evident and encouraged in the UK. However, this paper highlights evidence pointing towards the passive and sporadic transmission of unifying values – especially prevalent when interacting with individuals across cultures, or in culturally diverse settings. The aim is to stimulate debate surrounding day‐to‐day practices and accountability, at an operational level. Design/methodology/approach – Reflective practitioner‐based commentary, using inductive reasoning as a basis for critical discourse analysis. Evidence gathered from literature reviews – supported by anecdotal evidence, personal observations and experiences. Findings – The position held is that critical to the future long‐term successes of business education, students and lecturers should adopt a two‐way bottom‐up approach which prioritises the implementation of the following: an appreciation and participative study of culture, followed by active encouragement towards embracing further multiculturalism, and finally the preservation and transmission of tacit knowledge within a cultural paradigm – between host and surrogate cultures. Without this, business schools and the study of business are hampered. Using the analogy of an orchestra conductor, the suggestion is that lecturers as facilitator conductors should increase their efforts towards championing culture, embedding them within the formative aspects of their duties. To this end, they should be nurtured and supported as such. Practical implications – Furthermore, lecturers require resources and recognition from institutions, beyond mere compliance with human resource legislation and the pursuit of institutional commercial gains. Originality/value – The paper presents a proposed innovative approach – centred on cultural diffusion innovation, convergence continuum and hybridisation.

Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	human resource legislation and the pursuit of institutional commercial gains. Originality/value – The paper presents a proposed innovative approach – centred on cultural diffusion innovation, convergence continuum and hybridisation. Keywords: Multicultural societies, Culture, Business schools, United Kingdom
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Anne Pengelly
Date Deposited:	29 Apr 2015 08:43
Last Modified:	07 Aug 2023 13:19
URI:	https://eprints.glos.ac.uk/id/eprint/2149

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