Improving Account and Brand Management through Data Warehouse Applications

Wynn, Martin G ORCID: https://orcid.org/0000-0001-7619-6079 and Flower, Robin (1997) Improving Account and Brand Management through Data Warehouse Applications. In: Vision in Business: Using EPOS Data and Customer Profiling to drive Category Management under ECR, June 25th/26th 1997, London. (Unpublished)

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Abstract

The quest for consistent and reliable information on customer and product profitability has challenged the IT systems and infrastructure in many companies, as they migrate from legacy systems to more integrated packaged software. In this environment, the data warehouse can play a key role in accumulating, cleaning and analysing data from various internal systems and external sources. This paper outlines how this is being pursued at drinks company HP Bulmer, and what lessons can be learnt from experience to date.

Item Type:	Conference or Workshop Item (Other)
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software > QA76.9 Other topics > QA76.9.B45 Big data
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Martin Wynn
Date Deposited:	26 Jan 2026 09:59
Last Modified:	30 Jan 2026 09:15
URI:	https://eprints.glos.ac.uk/id/eprint/15768

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