Mind the gap: broken dreams and promises in a Bulgarian family wine business

Rachkov, Vassil (2025) Mind the gap: broken dreams and promises in a Bulgarian family wine business. In: Cases on Startups and Enterprise. Business 2025 . Edward Elgar Publishing, Cheltenham, pp. 10-16. ISBN 9781035312092

Text 15580 Rachkov, V (2025) Mind the gap- broken dreams and promises in a Bulgarian family wine business.pdf - Accepted Version Restricted to Repository staff only Available under License All Rights Reserved. Download (149kB)

Abstract

This case study examines the challenges of Elida Winery, a small Bulgarian family business, through the lens of Elena, a second-generation winemaker. Despite her expertise and dedication, Elena faced conflict with her father, the controlling share holder over business operations and financial management. This highlights issues of generational tension, leadership dynamics, and the risks of family-run enterprises. With mounting debt, an unsustainable workload, and limited decision-making power, Elena faces a critical choice: continue under challenging conditions, redefine her role or leave the business. This case offers insights into family business governance, cash flow management, and the impact of poor communication on business sustainability.

Item Type:	Book Section
Uncontrolled Keywords:	Family Business; Entrepreneurship; Winemaking; Generational Conflict; Leadership; Cash Flow Management
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5717 Business communication
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Depositing User:	Kamila Niekoraniec
Date Deposited:	12 Dec 2025 20:45
Last Modified:	17 Dec 2025 08:00
URI:	https://eprints.glos.ac.uk/id/eprint/15580

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