Tools
Tools
Ingram, Julie 
ORCID: https://orcid.org/0000-0003-0712-4789, Mills, Jane ORCID: https://orcid.org/0000-0003-3835-3058, Chivers, Charlotte-Anne ORCID: https://orcid.org/0000-0003-3267-5558, Black, J and Williams van Dijk, L
(2021)
An analysis of practice change and the use of behavioural insights in agriculture and horticulture – identifying what works - Practice use report.
Technical Report.
AHDB (Agriculture and Horticulture Development Board).
(Submitted)
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14901 Ingram et al (2021) An analysis of practice change and the use of behavioural insights in agriculture and horticulture – identifying what works - Practice use Report.pdf - Accepted Version Available under License All Rights Reserved. Download (1MB) | Preview |
Abstract
This Practice Use Report aims to provide real life examples of behavioural intervention and methods that have resulted in practice change in AHDB’s target audience of farmers and growers across its six sectors. The purpose of this report is to widen AHDB’s understanding of the possible behavioural interventions and methods that have been successfully and unsuccessfully used in practical situations to address or develop a desired behaviour. The report will inform the production of further case studies. The examples presented in this report aim to identify the practical application of behaviour change theory and campaigns used to create practice change and the behavioural factors behind the change. Each example identifies what worked (and did not work) to change practices. They also include information on the target groups and any wider social influencers. Also, the strength of the evidence is identified and if available, baseline and uptake statistics are presented to demonstrate the change in practice and the timescales for the change to take place. The examples were drawn from a Rapid Evidence Assessment (REA) report that critically appraised the quality of evidence relating to ‘what works’ and specifically what AHDB behavioural change methods work in practice. Based on a rigorous REA protocol, which defined the criteria for the searching and screening stages, a total of 107 pieces of evidence were selected for the critical appraisal (88 peer review studies and 21 grey literature reports). These represented relevant evidence for the period 2013-present, from UK, Europe, North America, Australia and New Zealand.
| Item Type: | Monograph (Technical Report) |
|---|---|
| Uncontrolled Keywords: | Agriculture; Horticulture; Behavioural change theory; Interpersonal communication; Participatory groups |
| Related URLs: | |
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | Schools and Research Institutes > Countryside and Community Research Institute |
| Depositing User: | Caitlin Mackenzie |
| Date Deposited: | 27 Mar 2025 14:31 |
| Last Modified: | 27 Mar 2025 14:31 |
| URI: | https://eprints.glos.ac.uk/id/eprint/14901 |
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