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Ingram, Julie 
ORCID: https://orcid.org/0000-0003-0712-4789, Mills, Jane ORCID: https://orcid.org/0000-0003-3835-3058, Chivers, Charlotte-Anne ORCID: https://orcid.org/0000-0003-3267-5558, Black, J and Williams van Dijk, L
(2021)
An analysis of practice change and the use of behavioural insights in agriculture and horticulture – identifying what works. Rapid Evidence Assessment Report for AHDB.
Technical Report.
AHDB (Agriculture and Horticulture Development Board).
(Submitted)
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Abstract
This report presents a review of evidence relating to practice change and the use of behavioural insights in agriculture and horticulture – identifying ‘what works’. It reviews examples where applying the science of behaviour and behaviour change has been practically used or investigated that would be relevant (directly or indirectly) to AHDB’s target audience of farmers and growers across its six sectors. While there is some strong evidence showing the association between a number of factors and determinants and behaviours, particularly in livestock studies, the evidence of behavioural methods being used to bring about change is more limited. Equally while there is strong evidence to support the effectiveness of some extension methods, studies rarely elaborate the constituent behavioural methods or behavioural change outcomes of interest to AHDB. Of the AHDB behavioural methods, evidence is strongest (with most supporting body) for knowledge transfer, using messengers, interpersonal communication and descriptive and injunctive norms. There is also evidence of combinations of methods being effectively employed. There is a clear knowledge gap with respect to evidence for some of AHDB’s behavioural methods, at least within the boundaries of this REA.
| Item Type: | Monograph (Technical Report) |
|---|---|
| Uncontrolled Keywords: | Behavioural change; Agriculture; Horticulture; Practice change; Behavioural methods; Rapid evidence review |
| Related URLs: | |
| Subjects: | H Social Sciences > H Social Sciences (General) S Agriculture > S Agriculture (General) |
| Divisions: | Schools and Research Institutes > Countryside and Community Research Institute |
| Depositing User: | Caitlin Mackenzie |
| Date Deposited: | 27 Mar 2025 14:17 |
| Last Modified: | 27 Mar 2025 14:17 |
| URI: | https://eprints.glos.ac.uk/id/eprint/14896 |
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