Tools
Tools
Milford, Anna Birgitte and Reed, Matt 
ORCID: 0000-0003-1105-9625
(2023)
Fresh vegetables with a story: market gardening for a sustainable food transition.
In:
Plant-Based Food Consumption: Products, Consumers and Strategies.
Elsevier, pp. 277-295.
ISBN 9780323988285
Abstract
A food transition from meat to vegetables would have significant environmental and health benefits, but policies aiming to achieve this rarely focus on increasing the availability of fresh, locally produced vegetables. Market gardening, meaning small-scale, diversified vegetable production for direct sales, provides an interesting case, particularly in Norway, where climate and market conditions currently confine commercial vegetable production to a few regions. Interviews and a survey revealed that market gardens are located in all regions of the country, which means they increase the availability of fresh vegetables to consumers. Local, sustainable production and marketing methods, including storytelling and experiences through direct interactions between consumers and farmers, give added value to the vegetables. The findings indicate that in Norway, there is presently unmet demand for market garden vegetables, but important barriers exist to further growth in supply, and agricultural policies more favourable to market gardens would be beneficial.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Cocreation of food experience; Local marketing; Market gardens; Norway; Storytelling; Sustainability; Vegetables |
| Subjects: | S Agriculture > S Agriculture (General) S Agriculture > SB Plant culture > SB450.9 Gardens and gardening |
| Divisions: | Schools and Research Institutes > Countryside and Community Research Institute |
| Depositing User: | Mia Heath |
| Date Deposited: | 24 Oct 2024 10:36 |
| Last Modified: | 24 Oct 2024 10:36 |
| URI: | https://eprints.glos.ac.uk/id/eprint/14433 |
University Staff: Request a correction | Repository Editors: Update this record
