The Role of Digitalisation in Shaping Country Image: Towards a Conceptual Framework

Adejumo, Dauda, Wynn, Martin G ORCID: 0000-0001-7619-6079 and Vale, Vera (2024) The Role of Digitalisation in Shaping Country Image: Towards a Conceptual Framework. Proceedings of the 23rd European Conference on Cyber Warfare and Security (ECCWS 2024), 23 (1). pp. 1-9. doi:10.34190/eccws.23.1.2404

14197 ADEJUMO, Dauda et al. (2024) The Role of Digitalisation in Shaping Country Image - Towards a Conceptual Framework.pdf - Published Version
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The objective of this study is to examine the complex role played by digital technologies in shaping a country's image on the global stage. In recent times, with the rapid evolution of digital communication platforms, developing nations have increasingly turned to digital technologies to project their cultural, economic, and political narratives to an international audience. This paper examines the relevant literature relating to how digital technologies contribute to the creation and dissemination of a country's image, impacting the opinions and views of global stakeholders. It so doing, the paper reviews the challenges and opportunities arising from the integration of digital tools in country branding efforts, including misinformation concerns, digital diplomacy, cybersecurity, and the democratization of narrative-building. The paper then puts forward a provisional conceptual framework for primary research in Nigeria that will examine the interplay of digitalisation and country image. The paper concludes that digitalisation has a significant influence on a country's image, affecting perceptions of technological advancement, economic development, access to information, social transformation, and global competitiveness, and suggests that the framework put forward here may act as a model for cross-country comparisons in subsequent studies.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Digitalisation; Country image; Provisional conceptual framework; Digital transformation
Subjects: T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Martin Wynn
Date Deposited: 03 Jul 2024 14:30
Last Modified: 03 Jul 2024 14:30

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