Marketing in the 2010 British General Election-Perspectives, Prospect and Practice

Baines, Paul and Harris, Phil (2011) Marketing in the 2010 British General Election-Perspectives, Prospect and Practice. Journal of Marketing Management, 272 SR (7/8). pp. 647-655. doi:10.1080/0267257X.2011.591916

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This editorial article discusses how televised debates transformed the British General Election campaign of 2010 and impacted upon political leader standing in the election. Papers are introduced in a number of areas including political branding, analysis of attack advertising and its implications, channel experience effectiveness measurement, consumption and co-creation in the sensitive policy area of immigration, the Europeanisation of British political marketing, and how UK expatriates could be targeted by political parties. In addition, we consider continuing gaps in political marketing research including ethical considerations, the application of frameworks from social and not-for-profit marketing, and the link between lobbying and political marketing.

Item Type: Article
Article Type: Article
Additional Information: [Original String]: Baines, P. and Harris, P (2011) “Marketing in the 2010 British General Election-Perspectives, Prospect and Practice” Journal of Marketing Management, 272,7/8 pp 647-655. ISSN:0267-257X.
Uncontrolled Keywords: political marketing, British General Election 2010, prime ministerial debates
Subjects: J Political Science > JA Political science (General)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Ineke Tijsma
Date Deposited: 10 Mar 2015 15:46
Last Modified: 07 Aug 2023 12:54

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