Nature Positive Tourism

Jones, Peter ORCID: 0000-0002-9566-9393 (2024) Nature Positive Tourism. Athens Journal of Tourism, 11 (1). pp. 95-108. doi:10.30958/ajt.11-1-4

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The concept of nature positive, simply defined as a means of describing a world where nature is being restored and is regenerating, rather than declining, is attracting increasing attention in the tourism industry. With this in mind, this review paper outlines the current global nature crisis, presents the results of an Internet search of academic research and consultancy company reports on nature positive, summarises the World Travel and Tourism Council’s recent report on nature positive travel and tourism, and offers some critical reflections on nature positive tourism. The reflections focus on the concept of nature positive itself, the industry’s commitment to nature positive tourism and concerns about greenwashing, and the relationship between tourism and sustainable development, which might all be seen to call the nature positive tourism into question.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: nature crisis; nature positive; nature positive tourism; tourism industry; sustainability
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5387 Business Ethics
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 08 Feb 2024 16:06
Last Modified: 05 Mar 2024 11:45

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