An integrated model for information adoption & trust in mobile social commerce

Acikgoz, Fulya, Busalim, Abdelsalam, Gaskin, James and Asadi, Shahla ORCID: 0000-0002-8199-2122 (2023) An integrated model for information adoption & trust in mobile social commerce. Journal of Computer Information Systems. pp. 1-23. doi:10.1080/08874417.2023.2251449 (In Press)

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Despite the growing importance of mobile social commerce (ms-commerce), little research has been conducted on the effects of informational and social factors on users’ post-adoption behavior. We, therefore, build on the understanding of mobile social commerce in the UK market and how it affects users’ post-adoption behaviors. Our theoretical model leverages the information adoption model, social support theory, and social influence theory. Data was gathered from 377 ms-commerce users from the UK and analyzed via Partial Least Squares (PLS-SEM). The research findings show that both informational and social factors have a positive impact on information adoption in ms-commerce apps. Furthermore, information adoption has a positive impact on trust, which leads to ms-commerce purchase intention, ms-commerce continuance intention, and willingness to share an ms-commerce experience.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Mobile social commerce; Information adoption; Trust; Mobile social commerce experience; Social support; Social influence
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Rhiannon Goodland
Date Deposited: 31 Oct 2023 16:12
Last Modified: 19 Jun 2024 15:24

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