An integrated model for information adoption & trust in mobile social commerce

Acikgoz, Fulya, Busalim, Abdelsalam, Gaskin, James and Asadi, Shahla ORCID: 0000-0002-8199-2122 (2024) An integrated model for information adoption & trust in mobile social commerce. Journal of Computer Information Systems, 64 (6). pp. 797-819. doi:10.1080/08874417.2023.2251449

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Abstract

Despite the growing importance of mobile social commerce (ms-commerce), little research has been conducted on the effects of informational and social factors on users’ post-adoption behavior. We, therefore, build on the understanding of mobile social commerce in the UK market and how it affects users’ post-adoption behaviors. Our theoretical model leverages the information adoption model, social support theory, and social influence theory. Data was gathered from 377 ms-commerce users from the UK and analyzed via Partial Least Squares (PLS-SEM). The research findings show that both informational and social factors have a positive impact on information adoption in ms-commerce apps. Furthermore, information adoption has a positive impact on trust, which leads to ms-commerce purchase intention, ms-commerce continuance intention, and willingness to share an ms-commerce experience.

Item Type:	Article
Article Type:	Article
Uncontrolled Keywords:	Mobile social commerce; Information adoption; Trust; Mobile social commerce experience; Social support; Social influence
Subjects:	Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:	Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas:	Applied Business & Technology
Depositing User:	Rhiannon Goodland
Date Deposited:	31 Oct 2023 16:12
Last Modified:	26 Nov 2024 15:30
URI:	https://eprints.glos.ac.uk/id/eprint/13231

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