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Zhao, Anita Lifen, Dermody, Janine, Koenig-Lewis, Nicole and Hanmer-Lloyd, Stuart (2024) Cultivating sustainable consumption: The role of harmonious cultural values and pro-environmental self-identity. Journal of Consumer Behaviour, 23 (2). pp. 1014-1031. doi:10.1002/cb.2261
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Text (Published version)
13207 HANMER-LLOYD Stuart (2023) Cultivating sustainable consumption published article.pdf - Published Version Available under License Creative Commons Attribution 4.0. Download (1MB) | Preview |
Abstract
This paper investigates the connections between harmonious cultural values, pro-environmental self-identity and consumers’ sustainable consumption behaviours spanning acquisition, usage and disposal. It evaluates the relevance of Chinese cultural values that purport harmony between humans, nature and society i.e. man-nature orientation and horizontal/vertical dimensions of individualism-collectivism. The results from the online survey with 503 urbanised Chinese reveal these values disparately influence this consumption. Despite the limited direct behavioural effect of these harmonious values, pro-environmental self-identity plays an important role in mediating their indirect effects on the five behaviours. This paper therefore extends theorisation of the values-identity-behaviour relationship from a cultural-values orientation perspective. It offers new insights to understand urbanised Chinese consumers' sustainable consumption behaviours.
| Item Type: | Article |
|---|---|
| Article Type: | Article |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Schools and Research Institutes > School of Business, Computing and Social Sciences |
| Research Priority Areas: | Applied Business & Technology |
| Depositing User: | Philippa Ward |
| Date Deposited: | 02 Oct 2023 10:37 |
| Last Modified: | 20 Mar 2024 10:45 |
| URI: | https://eprints.glos.ac.uk/id/eprint/13207 |
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