Analysing Barriers in the Business Ecosystem of European MaaS Providers: An Actor-Network Approach

Gebhart, Julian, Schlick, Sandra ORCID: 0000-0003-3661-0479 and Marvell, Alan ORCID: 0000-0001-8363-0793 (2023) Analysing Barriers in the Business Ecosystem of European MaaS Providers: An Actor-Network Approach. In: Proceedings of Society 5.0 Conference. EasyChair, pp. 68-81.

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As new Mobility as a Service (MaaS) platforms are being established in Europe, researchers and practitioners seek evidence on the barriers experienced by the MaaS providers in their evolving business ecosystem. This paper conceptualises the MaaS business ecosystem using a Systematic Literature Review (SLR) combined with Actor-Network Theory (ANT) by constructing an actor-network of key actors. This actor-network, along with the identified MaaS business ecosystem barriers, is then used for Multiple Case Study Research, interviewing 18 European MaaS experts. The cross-case analysis revealed how MaaS providers problematise, interest, enrol and mobilise their business ecosystems. Furthermore, the paper outlines and amends key barriers in the areas of (1) technology and data, (2) social and cultural, and (3) policy and regulation. Researchers and practitioners can use the findings of this study to formulate policies, create best practices or conduct further research on the development of MaaS.

Item Type: Book Section
Article Type: Article
Uncontrolled Keywords: MaaS; Actor-network theory; Business ecosystem; Mobility as a Service
Subjects: H Social Sciences > HF Commerce > HF5001 Business
T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Business, Computing and Social Sciences
Research Priority Areas: Applied Business & Technology
Depositing User: Alan Marvell
Date Deposited: 07 Jun 2023 09:59
Last Modified: 30 Nov 2023 17:00

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