Internationalization of the German Packaging Industry

Meyer, Burkhard L. (2021) Internationalization of the German Packaging Industry. PhD thesis, University of Gloucestershire. doi:10.46289/BEPO8524

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Over the past several years, consumers have been paying more attention to the sustainability of products. Sustainability has been identified as a major trend in the global packaging industry; it is expected to dominate the next decade. Moreover, the European Union has banned the use of single-use plastics from July 2021 and the UK government has announced a new tax, the Plastic Packaging Tax (PPT), that will apply to all plastic packaging produced in or imported into the UK from April 2022. The fragmented German packaging industry (GPI) faces major challenges that call into question existing business models. As the industry encounters consolidated large companies on the supplier side, and branded goods from international groups on the customer side, the voices that suggest more internationalization of the GPI are growing louder. Additionally, some firms may have to rethink their entire business model to comply with the new legal requirements and their customers’ expectations. The product lifecycles of packaging goods will become shorter, and firms need to become more agile and implement innovation systems, improve speed to market and become active in multiple markets to gain quicker returns on expensive research and development (R&D) efforts and remain competitive. There is currently no research on how the GPI would cope with disruptive change, particularly the sustainability trend that calls into question established business models within the GPI as a traditional, mature industry. The GPI has a low level of internationalization and needs to expand its activities abroad. Internationalization can proceed very differently depending on the industry. The impact of the industry, as well as the applied technology on the internationalization behaviour of firms, is still largely unexplored. The GPI itself is characterized by idiosyncratic factors. However, the existing research referring to internationalization does not recognize the GPI as an economically-important industry. An innovative approach to GPI internationalization is developed that takes GPI's requirements into account by the synthesis of stage theory, born global theory, and born-again global theory aspects, and the integration of GPI-specific factors.

Item Type: Thesis (PhD)
Thesis Advisors:
Thesis AdvisorEmailURL
Kaufman, Hans Rü
Uncontrolled Keywords: Packaging Industry, Germany; Sustainable packaging; Plastic Packaging Tax (PPT);
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58 Organizational behavior, change and effectiveness. Corporate culture
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD60 Social responsibility in business
Divisions: Schools and Research Institutes > School of Business
Depositing User: Susan Turner
Date Deposited: 09 May 2023 13:20
Last Modified: 09 Oct 2023 15:53

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