Social Media Impact on Organisations

Myddleton, Johanna and Fullwood, Chris ORCID: 0000-0002-7714-6783 (2016) Social Media Impact on Organisations. In: Applied Cyberpsychology Practical Applications of Cyberpsychological Theory and Research. Springer, pp. 216-235. ISBN 9781349703906

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In this chapter we discuss positive and negative implications of introducing social media into organisational settings. First, we will focus on social media as a tool for forming stronger bonds between colleagues and promoting a more cohesive and collaborative working environment. We will then look at social media effects on employee morale and its benefits for knowledge exchange. There will be some consideration of the different ways that organisations can make use of social media to increase brand-awareness as well as a focus on some of the drawbacks of social media use in the workplace such as the potential to harm a company’s reputation and to lower productivity. Recommendations for effective use of social media for organisations and their employees will be proposed throughout.

Item Type: Book Section
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Schools and Research Institutes > School of Education and Science
Research Priority Areas: Health, Life Sciences, Sport and Wellbeing
Depositing User: Chris Fullwood
Date Deposited: 11 Nov 2022 13:29
Last Modified: 31 Aug 2023 09:05

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