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Gallagher, Damien M. (2010) An examination of the effect of social relationships upon an individual's propensity to engage in a commercial buyer-seller relationship. PhD thesis, University of Gloucestershire.
Full text not available from this repository.Abstract
This thesis sought to extend our knowledge and initiate new ways of thinking about Relationship Marketing in customer markets by investigating the possibility of predicting those customers who are most receptive to commercial buyer-seller relationships by using previously under-utilised Social Psychology literature to address an overall aim, to examine the effect of social relationships upon an individual's propensity to engage in a commercial buyer-seller relationship. A mixed methods (two-stage) approach, based upon a Pragmatic research position was used in the study and whilst the author was unable to provide a conclusive answer to the overall aim, a number of noteworthy contributions have been made by this work. [abstract continues...]
| Item Type: | Thesis (PhD) | |||||||||
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| Additional Information: | A print copy of the thesis is available for reference use only. | |||||||||
| Uncontrolled Keywords: | Relationship marketing | |||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing | |||||||||
| Divisions: | Schools and Research Institutes > School of Education and Applied Sciences | |||||||||
| Depositing User: | Susan Turner | |||||||||
| Date Deposited: | 15 Dec 2021 13:39 | |||||||||
| Last Modified: | 31 Aug 2023 09:10 | |||||||||
| URI: | https://eprints.glos.ac.uk/id/eprint/10462 |
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