Negotiating Norms: The Mediated Activities of Pakistani Female Entrepreneurship

Bown, Robin ORCID: 0000-0001-7793-108X and Ward, Philippa ORCID: 0000-0002-4971-8908 (2021) Negotiating Norms: The Mediated Activities of Pakistani Female Entrepreneurship. In: Institute for Small Business and Entrepreneurship 2021 Conference: Bridging Enterprise, Policy and Practice: Creating Social and Public Value, 28-29 October 2021, Cardiff, Wales. (In Press)

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Abstract

Topic The multi-dimensional research field of entrepreneurship is extensively studied. However, work on female and ethnic female entrepreneurs, particularly Pakistani female entrepreneurs (PFEs) in the UK, is underrepresented. Previous research conducted has broadly addressed the South Asian group, however this amalgamation is not at all homogenous and this hampers the development of a detailed understanding. Aim To support such an understanding, this study employs institutional theory and investigates the impact of normative (cultural), regulative institutions and temporal dimensions on the Pakistani females’ entrepreneurial processes. Methodology The study design, and the status of the lead researcher as an insider, allow the mitigation of potential language and cultural barriers. Data are generated through 15 unstructured in-depth interviews. Participants are drawn from four cities (London, Birmingham, Bradford and Cardiff), creating rich data for analysis. Contribution Results indicate that normative institutions play a much greater role than do the regulative. The most salient factor within the normative institutions is the patriarchal values of Pakistani society. These values influence in both a positive (support provision) and negative (creating gender boundaries) manner. The main gender barrier that PFEs constantly negotiate is that freedom is given, and time is allowed to them to develop their businesses. However, the intensity with which these factors impact the PFE vary with time and in relation to other life events.

Item Type: Conference or Workshop Item (Paper)
Additional Information: The final published version is to be made available to subscribing members of ISBE via ISBE's Conference App.
Uncontrolled Keywords: Female Entrepreneurs; Ethnic Minority Entrepreneurship; Institutional Theory; Regulative and Normative Factors
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Schools and Research Institutes > Gloucestershire Business School
Research Priority Areas: Applied Business & Technology
Depositing User: Kate Greenaway
Date Deposited: 09 Nov 2021 12:19
Last Modified: 09 Nov 2021 12:19
URI: https://eprints.glos.ac.uk/id/eprint/10348

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