Embodying Mortality: Exploring Women's Perceptions of Mortal Embodiment in Shaping Ambivalence towards Cadaveric Organ Donation

Ai-Ling, Lai, Dermody, Janine ORCID: 0000-0002-0399-398X and Hanmer-Lloyd, Stuart (2006) Embodying Mortality: Exploring Women's Perceptions of Mortal Embodiment in Shaping Ambivalence towards Cadaveric Organ Donation. In: European Advances in Consumer Research. Association for Consumer Research, Duluth, MN, pp. 360-366. ISBN 9780915552559

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This paper explores how the notion of "mortal embodiment" shapes perceptions of cadaveric organ donation among potential female donors in the UK. We seek to contribute to the growing literature on embodiment and mortality within consumer research. Using a phenomenological approach, multiple active interviews have been conducted with 6 potential female donors, aged 21-30 who claim to harbour ambivalent perceptions towards organ donation. Our research aims to understand how their experience of embodying mortality shapes the way they negotiate, appropriate and resist the meanings of the "gift-of-life" inherent in the promotion of organ donation. We focus on how informants' contemplation of embodying the dying process has evoked many deeply held existential concerns pertaining to the cyborgic revolution of death and the appropriateness of transplant technology in prolonging life. By enacting various interpretive positions, our informants constructed a personalize narrative to illustrate that the decision to consider cadaveric organ donation is highly complex and laden with ambivalence.

Item Type: Book Section
Uncontrolled Keywords: Donation of organs, tissues, etc. Dead, Organ donors, Mortality, Great Britain
Subjects: R Medicine > R Medicine (General)
R Medicine > RD Surgery
Divisions: Schools and Research Institutes > Gloucestershire Business School > Marketing, Events, Hospitality and Tourism
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 31 Oct 2014 12:57
Last Modified: 01 Aug 2021 21:29
URI: https://eprints.glos.ac.uk/id/eprint/1028

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