Informed consumers? Students, choices and events management degrees

Dashper, Katherine, Ormerod, Neil, Fletcher, Thomas, Lomax, Dan, Marvell, Alan D ORCID: 0000-0001-8363-0793 and Bradley, Andrew (2020) Informed consumers? Students, choices and events management degrees. Journal of Hospitality, Leisure, Sport and Tourism Education, 27. Aret No 100260. doi:10.1016/j.jhlste.2020.100260

[img] Text (Peer Reviewed Version)
8565 Dashper, Ormerod, Fletcher, Lomax, Marvell, Bradley (2020) Informed-Consumers-Students-Choices-and-Events.pdf - Accepted Version
Restricted to Repository staff only until 31 October 2021. (Publisher Embargo).
Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0.

Download (393kB)

Abstract

Comparatively little is known about the extent to which students on vocational courses like events management fit within the student-as consumer framework and, in particular, why and how they decide to study for an events management degree. A study of 582 new events management undergraduates was undertaken at two UK universities. Survey and interview data illustrate that, although students demonstrated aspects of consumerist logic in valuing their degree predominantly in relation to their future careers, they based their choice of course and university largely on emotional, subjective criteria and so were not the ‘informed consumers’ espoused in public discourse.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: Careers; Decision Making; Events Management; Higher Education;Students-as-Consumers; University
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Schools and Research Institutes > Gloucestershire Business School
Research Priority Areas: Applied Business & Technology
Depositing User: Kate Greenaway
Date Deposited: 24 Jul 2020 09:00
Last Modified: 01 Aug 2021 22:52
URI: http://eprints.glos.ac.uk/id/eprint/8565

University Staff: Request a correction | Repository Editors: Update this record

University Of Gloucestershire

Bookmark and Share

Find Us On Social Media:

Social Media Icons Facebook Twitter Google+ YouTube Pinterest Linkedin

Other University Web Sites

University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH. Telephone +44 (0)844 8010001.