Editorial

Towers, Neil (2016) Editorial. International Journal of Retail and Distribution Management, 44 (6). ISSN 0959-0552

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Abstract

The focus of this issue is predominantly towards brand and retail. These include e-tail brand experience on e-brand trust and e-brand loyalty, large donations in cause-related marketing toward the retailer, website quality perceived usefulness relationship, a retailer’s Corporate Social Responsibility activities and image influence consumer perceptions, and multi-channel retailing.

Item Type: Article
Article Type: Editorial
Uncontrolled Keywords: Editorial
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail Trade
Divisions: Schools and Research Institutes > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Susan Turner
Date Deposited: 08 Aug 2016 15:27
Last Modified: 30 Aug 2017 13:39
URI: http://eprints.glos.ac.uk/id/eprint/3811

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