Paul Smith in Japan

Dana, Leo Paul and Vignali, Claudio (2008) Paul Smith in Japan. Journal for International Business and Entrepreneurship Development, 3 (4). pp. 284-288.

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Abstract

This paper describes a live case study that was developed by the authors using secondary information. The case has been updated on a number of occasions and is useful for teachers in marketing to use in their various modules. The authors have used the case study technique in their teaching and have attached questions for tutorial use. Selecting Japan as a market for entry is interesting and also difficult. It will give the user the opportunity to investigate all possible research engines and act as an aid for student reflective learning.

Item Type: Article
Article Type: Article
Uncontrolled Keywords: entrepreneurship; Japan; marketing education; Mazda; Paul Smith; strategy; case study; reflective learning; fashion brands
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Faculty of Business, Computing and Applied Sciences > Business School > Marketing and Retail
Research Priority Areas: Applied Business Research
Depositing User: Ineke Tijsma
Date Deposited: 17 Mar 2015 13:52
Last Modified: 23 Nov 2015 14:36
URI: http://eprints.glos.ac.uk/id/eprint/1480

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