Dana, Leo Paul and Vignali, Claudio (2008) Paul Smith in Japan. Journal for International Business and Entrepreneurship Development, 3 (4). pp. 284-288.Full text not available from this repository.
This paper describes a live case study that was developed by the authors using secondary information. The case has been updated on a number of occasions and is useful for teachers in marketing to use in their various modules. The authors have used the case study technique in their teaching and have attached questions for tutorial use. Selecting Japan as a market for entry is interesting and also difficult. It will give the user the opportunity to investigate all possible research engines and act as an aid for student reflective learning.
|Uncontrolled Keywords:||entrepreneurship; Japan; marketing education; Mazda; Paul Smith; strategy; case study; reflective learning; fashion brands|
|Subjects:||H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
L Education > LB Theory and practice of education > LB2300 Higher Education
|Divisions:||Schools and Research Institutes > Business School > Marketing and Retail|
|Research Priority Areas:||Applied Business Research|
|Depositing User:||Ineke Tijsma|
|Date Deposited:||17 Mar 2015 13:52|
|Last Modified:||23 Nov 2015 14:36|