Coke and Sustainability

Jones, Peter ORCID: 0000-0002-9566-9393 and Comfort, Daphne (2020) Coke and Sustainability. In: Decoding Coca-Cola A Biography of a Global Brand. Routledge Studies in Marketing . Routledge. ISBN 9781138495449 (In Press)

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Item Type: Book Section
Additional Information: Chapter 8
Uncontrolled Keywords: Coca-Cola; branding
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing
Divisions: Schools and Research Institutes > School of Business > Marketing, Events & Law
Research Priority Areas: Applied Business & Technology
Depositing User: Anne Pengelly
Date Deposited: 03 Nov 2020 15:28
Last Modified: 04 Nov 2020 10:00
URI: http://eprints.glos.ac.uk/id/eprint/8948

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