Evolving an Effective Electronic Commerce Strategy: A Supplier's Perspective

Wynn, Martin G ORCID: 0000-0001-7619-6079 and Harris, Richard (1997) Evolving an Effective Electronic Commerce Strategy: A Supplier's Perspective. In: Creating Demand Pull Replenishment in FMCG, Vision in Business, May 12th-13th, 1997, London WC1. (Unpublished)

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Abstract

This presentation illustrates the development of an IS and e-business strategy at HP Bulmer in the 1990s to respond to demands from their major customers for e-business trading. It outlines how, based on a sound technology strategy, this drinks company was able to respond proactively to the requirements of the major supermarkets to use EDI for a range of transactions. Then, with Whitbread, one of their major on-trade customers, the comapny helped pioneer the development of co-managed inventory (CMI), bringing trading benefits to both customer and supplier.

Item Type: Conference or Workshop Item (Speech)
Additional Information: Distributed at the Vision in Business conference as support material.
Uncontrolled Keywords: Economic Commerce Strategy; Supplier's Perspective; E-Business Strategy
Subjects: H Social Sciences > HF Commerce > HF5001 Business
T Technology > T Technology (General)
Divisions: Schools and Research Institutes > School of Computing and Engineering > Technical & Applied Computing
Research Priority Areas: Applied Business & Technology
Depositing User: Martin Wynn
Date Deposited: 03 Sep 2020 12:01
Last Modified: 03 Sep 2020 12:30
URI: http://eprints.glos.ac.uk/id/eprint/8684

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