Morris, Carol and Reed, Matt (2007) From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK. Agriculture and Human Values, 24 (2). pp. 207-218. ISSN 0889-048XFull text not available from this repository.
This paper uses George Ritzer's account of McDonaldization - the socially transformative process of rationalization - to undertake a critical analysis of agri-environment schemes, the dominant form of on-farm nature conservation in England. Drawing on a wide range of evidence, including social surveys of the participants and non-participants of agri-environment schemes, government files, and interviews with government officials, the four key dimensions of McDonaldization - efficiency, calculability, predictability, and control (through non-human technologies) - are applied to the analysis of agri-environment schemes. The irrationalities emerging from a McDonaldized approach to nature conservation are discussed together with their implications for farmers, nature, and society. In conclusion, the paper points to the emergence of alternative models of on-farm nature conservation that may offer ways of resisting and displacing the McDonaldized version.
|Uncontrolled Keywords:||Author Keywords:agri-environment schemes; McDonaldization; nature conservation; rationalization; United Kingdom KeyWords Plus:Agri-Environmental Policy; Countryside Stewardship Scheme; Australian Landcare Movement; Food-Production; Geography; Participation; Governance; Management; Program; England|
|Subjects:||G Geography. Anthropology. Recreation > G Geography (General)
G Geography. Anthropology. Recreation > GE Environmental Sciences
|Divisions:||Schools and Research Institutes > Countryside and Community Research Institute|
|Depositing User:||Anne Pengelly|
|Date Deposited:||07 May 2014 13:29|
|Last Modified:||22 Jun 2016 12:28|