Developing technologically induced environments: the case of the Nigerian banking sector

Ozuem, Wilson, Howell, Kerry E. and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61. ISSN 1363-0539

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Abstract

This paper addresses issues regarding prevalent values and themes in technologically induced environments in terms of planning, development, and implementation. Emerging themes (efficiency, usability, control, and security) are debated and developed in relation to underpinning values (quality, education, and reach/concern) which provide a comprehension of technological adoption in the developing economy of Nigeria. In addition, problems relating to new product development, innovation processes, synthesising marketing technologies, and strategic planning are investigated and explored. Discussion on technological adoption and use produces diverse perspectives and interpretations, which consequently prompts questions on its nature and understanding in developing societies. Assessing life-world perspectives and interpretations through phenomenological hermeneutics and consumer and communication models this study examines levels of technologically induced customer services in the banking services sector from a Nigerian perspective.

Item Type: Article
Article Type: Article
Additional Information: Post peer-review, pre copy editing version
Uncontrolled Keywords: Quality; Reach; Usability; Control; Security; Technology; New product development; Marketing technology; Marketing communications; Nigeria; On-line banking; Information technology
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58 Organizational behavior, change and effectiveness. Corporate culture
H Social Sciences > HG Finance > HG1501 Banking
Divisions: Schools and Research Institutes > School of Business and Technology > Business & Enterprise Management
Research Priority Areas: Applied Business & Technology
Depositing User: Susan Turner
Date Deposited: 01 May 2018 15:28
Last Modified: 07 Oct 2018 12:21
URI: http://eprints.glos.ac.uk/id/eprint/5606

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